We have stopped supporting IE6. Switch to FireFox, Safari or Internet Explorer 7. We love web standards close

  • Apr

    08

    2011

     Integrated Search Engine Marketing What are the benefits of integrating search engine optimization and pay per click strategies? Could your existing search campaigns be working harder for your company?

    It is becoming the norm for companies to employ SEO (search engine optimization) and PPC
    (pay per click) campaigns    , as the benefits and rewards are increasingly becoming vital if a site is to be visible on the web.

    While this is a positive step forward, the benefits of integrating elements of search marketing are not so well known, and could offer companies an edge in an increasingly competitive arena.

    Here are a few reasons why you should consider an integrated approach towards your search marketing campaigns.



    1. Increased click through rates

    It may come as no surprise that websites which utilize successful PPC and SEO campaigns can achieve a double hit of first page search visibility, however, this is rarely implemented to its full potential.
    Having an agency manage and devise your PPC and SEO campaigns minimizes interfering factors which can affect the potency and synchronization of your search marketing campaigns.

    2. Reduction in PPC spend

    Web pages that are optimized using SEO techniques and are synchronized alongside PPC keyword targeting can achieve a higher level quality score from Google, which in turn can reduce the average cost per click for paid for keywords.

    3. Focused and consistent communication

    Close communication within an agency's search marketing team can ensure a consistent approach towards optimizing the effectiveness of your website. This is done by ensuring both SEO and PPC campaigns are both targeting the same priority areas and everybody is singing from the same hymn sheet.

    4. Best of both worlds

    PPC can ensure instant search visibility; however SEO efforts are sustainable, and by their very nature they are most effective in the long term. Integrating both approaches means your website could always be visible in search results, with PPC plugging the gap whilst SEO catches up.
    This approach over the long term should see PPC spend fall whilst traffic increases from natural search sources.

    An integrated approach to search engine marketing can reap benefits in more ways than one. We can help innovate, develop and optimize your search marketing campaigns. If you would like to improve your sites search visibility, why not get in touch?
    < Back to Listing